A Company Tried to Sell Me a $10,000 AI Marketing Tool, So I Built the Tool Instead
What one sales pitch taught me about AEO, GEO, and matching your marketing tools to what your business actually needs. AI marketing tools are everywhere right now, and there’s no […]
Read More
No Rope. Just Research. What a New Jersey Ad Agency Learned About Hot Sauce in Houston
Anyone who grew up watching television in Texas probably remembers the old Pace Picante Sauce commercials. “New York City?! Get a rope.” The joke was simple. If you wanted authentic […]
Read More
More Than a Rainbow: How Pride Shows Up in Houston Advertising
Houston’s Pride celebration is arriving earlier than usual this year. Because of the 2026 FIFA World Cup, Houston’s annual Pride Parade has moved from its traditional end-of-June date to June […]
Read More
The World Cup Is Coming to Houston. The Real Work Has Already Started.
Special contribution by Alex López Negrete, President/CEO & Co-Founder of Lopez Negrete Communications. Let me open with something honest: most global brands haven’t rolled out their World Cup campaigns yet. […]
Read More
How Houston Stays Personal in an AI-Driven World
How do Houston advertising and marketing professionals use AI without letting it take over their professions? There’s a version of this article I could have written where I tell you […]
Read More
What Bad Bunny’s Super Bowl Halftime Show Performance Teaches Houston Marketers About Speaking to Latinos
When Bad Bunny took the stage for the Super Bowl LX halftime show, living rooms across Houston turned into mini fiestas. Puerto Rican flags waved proudly, and folks who […]
Read More