- Promoting activities that advance advertising.
- Fostering improvement of advertising performance and ethics and cooperating with governmental and other agencies so that such standards may be achieved by self-regulation.
- Expanding the recognition of the economic and social value of advertising as an industry.
- Developing technical proficiency and abilities in those interested in the art of advertising through scholarships, grants and endowments.
- Cooperating with government offices and representing the industry’s positions before legislative and administrative bodies.
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As the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia, the AAF is the “Unifying Voice for Advertising.” Its members share a commitment to make advertising a more positive force in America’s economy and culture. They are advocates for the rights of advertisers and help educate government, policy makers, the news media, and the general public on the value that advertising brings to the well-being of the nation and our community. AAF cultivates the advertising industry’s present and future leaders.
We take an active role in the community both locally and through its affiliation with the American Advertising Federation, a 40,000 member national association of advertising professionals. Through educational programs and seminars, student conferences, and public service projects, the AAF-H is committed to professional development throughout the industry and promotes a better understanding of advertising in the community.
The American Advertising Federation-Houston (AAF-Houston) is a non-profit business organization, as defined under section 501(c)(6) of the Internal Revenue Service Code and was originally incorporated in Texas as the Houston Advertising Club Inc.
AAF National Club Achievement
The AAF-Houston was selected as 2017 AAF National Club of the Year for Division II. AAF-Houston Chairman Anne Mrok-Smith was recognized as AAF President of the Year for Division II. Winners from all AAF divisions were honored at the Salute to Achievers Ceremony at ADMERICA, the AAF’s national conference, in June in New Orleans.
The AAF’s national Club Achievement competition recognizes outstanding accomplishments of its affiliates for their leadership, creativity, membership and community engagement, inclusion, advertising education, industry policy and ethics, public service, and club operations. AAF members with the highest total winning scores are awarded the distinction of "Club of the Year", which includes the honor of President of the Year.
The American Advertising Federation established the annual competition to honor significant contributions of its network of professional advertising federations and clubs, promote high standards among industry professionals, and encourage excellence in areas of programming and operations that contribute to the strength of its members.
AAF-Houston is honored to have placed first or second in all eight categories of entry:
- AAF-Houston earned 1st Place awards in four categories: Advertising Education, Communications, Membership Development, and Public Service.
- AAF-Houston earned 2nd Place awards in four categories: Club Operations, Diversity and Multicultural Initiatives, Government Relations, and Programs.
The AAF-Houston is the city’s preeminent advertising and marketing communications organization. Founded in 1911, it is one of the oldest professional service organizations in Houston. We are the only association that represents all facets of the advertising industry. The promotion of education, multiculturalism, diversity and inclusion, and excellence in our industry is at the core of AAF-Houston’s mission. AAF-Houston continues to be recognized nationally for its projects and programs and has been recognized as AAF National Club of the Year for Division II in seven of the past nine years.
American Advertising Federation
The American Advertising Federation (AAF), established in 1905 and headquartered in Washington, DC, is the only organization that includes members across all disciplines and career levels in advertising representing all facets of the advertising industry and acts as the "Unifying Voice for Advertising."
The AAF’s membership is comprised of nearly 100 corporate members that comprise the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs and federations representing 40,000 advertising professionals; and more than 200 college chapters with more than 5,000 student members.