About the Awards

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.


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Check out the Winners

Best of Show - Print 

Tippit & Moo Advertising
Gabbanelli Accordions & Imports Typewriter 

Best of Show - Digital 

The Company
Clockwork Home Services “Hot Under the Blue Collar” 

Best of Show - Broadcast 

Lopez Negrete Communications
Walmart Invisible Man 

Brett Elliott Award for Excellence in Copywriting 

Jonah Sanders
The Company - Riviana
Minute Ready to Serve Men’s Ad

Catalog

Adcetera
High Fashion Home Fall 2016
Silver

Sales Kit or Product Information Sheets

Love Advertising
U. of Houston Big 12 Conference Bid
Gold

Menu

Hospitality USA
Hospitality USA Beverage Menu
Gold

Product or Service Sales Promotion Campaign

MMI Agency
The Woodlands Commercial Collateral
Silver

Packaging

OAK
No Label Brewing Co. Black WIT-O
Gold

Packaging Campaign

Lopez Negrete Communications
Saint Arnold Brewing Company Package & Label Refresh
Silver

OAK
No Label Brewing Co. OFFLABEL 4packs
Citation of Excellence

Point of Purchase - Free Standing

Pointsmith
Phillips 66 Dodgers Tickets Giveaway
Silver

Stationary Package

Limb Design
Limb Design Prism
Silver

Printed Annual Report

Richards/Carlberg
Houston Methodist Annual Report
Silver

Newsletter Campaign

HL Creative
Houston Racquet Club Raconteur Newsletter
Silver

Brochure

Axiom
Belmont Village Corporate Brochure
Citation of Excellence

The Phillips Agency
Morgan Group Pearl Dadeland Reversible Brochure
Gold

The Phillips Agency
Alliance Residential Broadstone Energy Park Brochure
Citation of Excellence

The Phillips Agency
Alliance Residential Broadstone Skyline Brochure
Citation of Excellence

Adcetera
HPI Spectre Laptop Video Brochure
Silver

The Lee Group
The Association of Former Students of Texas A&M
Citation of Excellence

Adcetera
HP Elite PCs Product Brochure
Citation of Excellence

METRO
Metropolitan Transit Authority of Harris County, Texas, Ride Smart - UH Student Brochure
Citation of Excellence

Love Advertising
U. of Houston Big 12 Conference Bid
Citation of Excellence

Magazine Design

Freed Advertising
Mayakoba Magazine
Citation of Excellence

Adcetera
Texas Children’s Hospital THE JOURNAL - Issue 3 | 2016
Silver

Adcetera
Sysco FOODIE: The Heart of Food & Service
Citation of Excellence

Book Design

Limb Design
Limb Design With Gratitude Johnny Carrabba
Silver

V Creative
Vidanta A Legacy of Happiness
Gold

Card, Invitation or Announcement

Limb Design
Red Sky Memorial Hermann Gala
Citation of Excellence

Gilbreath Communications, Inc.
International Meeting Managers Texas Business Hall of Fame 2016
Citation of Excellence

Gilbreath Communications, Inc.
Nomad Two Worlds Foundation Invite
Silver

5 + 8
Texas Tamale Company Tamale Fest III Video Announcement
Gold

Limb Design
Theta Charity Antiques Show
Citation of Excellence

OAK
No Label Brewing Co. Oktoberfest
Silver

Tippit & Moo Advertising/Professional Sports Partners
American Heart Association Bear Bryant Awards
Citation of Excellence

The Company
Woman’s Hospital Labor Day Luncheon
Citation of Excellence

Sam Houston State University
SHSU Department of Art Annual Gala
Citation of Excellence

Houston Rockets
Houston Rockets 50 Seasons/50 Legends Cards
Citation of Excellence

Direct Mail 3-D/Mixed Campaign

The Company
Waste Management WMPO Mailer
Gold

Specialty Advertising - Other Merchandise

Blue Sky Marketing
Frank’s Americana Revival Gift Cards
Citation of Excellence

Public Service Annual Report

Gilbreath Communications, Inc.
Houston Airport System 2015 Annual
Silver

Public Service Brochure/Sales Kit

Richards/Carlberg
University of Houston - Clear Lake Brochures
Citation of Excellence

Savage Brands
EB Research Partnership brochure
Gold

Public Service Direct Marketing & Specialty Advertising Campaign

Gilbreath Communications, Inc.
Texas Department of Agriculture Elementary Menu Calendar Templates
Citation of Excellence

Edge Creative
Christus Foundation for Healthcare Big Stories
Silver

Advertising Industry Self-Promotion Brand Elements

Studio Brand Collective
Studio Brand Collective Portfolio
Citation of Excellence

2020 Exhibits
2020 Exhibits Corporate Collateral
Silver

2020 Exhibits
2020 Exhibits One Source Brochure
Citation of Excellence

Pointsmith
Pointsmith The Mind Zester
Citation of Excellence

Pointsmith
Pointsmith Sculpt-O-Tree
Gold

Pointsmith
Pointsmith Meet Larry
Citation of Excellence

Pointsmith
Pointsmith Heat Ache
Citation of Excellence

Pointsmith
Pointsmith Company Overview
Citation of Excellence

Tippit and Moo Advertising
Tippit & Moo Hoppy Holidays
Silver

Lopez Negrete Communications
Post Cereal Pitch Book
Silver

Adcetera
Adcetera’s Rooted 2017 Calendar
Gold

Pointsmith
Pointsmith Holiday Card
Citation of Excellence

The Lee Group
The Lee Group Flamingos
Citation of Excellence

Magazine Advertising - Full Page or Less

Richards/Carlberg
Rice Select Quinoa Ad
Silver

Richards/Carlberg
Rice Select Couscous Ad
Citation of Excellence

The Company
Riviana Minute Ready to Serve Men’s Ad
Gold

The Company
Riviana Minute Ready to Serve Bettergram Ad
Citation of Excellence

Magazine Spread, Multiple Page or Insert - Single Unit

Tippit & Moo Advertising
Gabbanelli Hands
Silver

Tippit & Moo Advertising
Gabbanelli Encrypted
Citation of Excellence

Tippit & Moo Advertising
Gabbanelli Accordions & Imports Typewriter
Gold

Magazine Advertising Campaign

Freed Advertising
Contract Land Staff Campaign
Citation of Excellence

Richards/Carlberg
A&C Plastics Magazine Series
Citation of Excellence

Whole Wheat Creative
Sun & Ski Racing Post
Silver

The Lee Group
CHI St. Luke’s Health Babies
Citation of Excellence

Newspaper Advertising - Full Page

Richards/Carlberg
Houston Super Bowl Host Committee Kickoff Ad
Silver

Newspaper Advertising Campaign

Ellie Malavis Creative Services
Young Texas Artists
Silver

Branded Content & Entertainment – Any Print Medium

Richards/Carlberg
Central Texas College Class Schedule Covers
Silver

Public Service Print Advertising

Love Advertising
Susan G. Komen Houston Breast Cancer Warrior
Gold

Advertising Industry Self-Promotion Print Advertising

Lopez Negrete Communications
Lopez Negrete Communications Power Your Brand
Silver

Guerrilla Marketing Campaign
J Walter Thompson Birch Modern Mercantile Guerilla Marketing Campaign
Gold

Out-Of-Home Installation

The Phillips Agency
Toll Brothers Inc. Retail Installation
Citation of Excellence

2020 Exhibits
Maverik HQ - Base Camp
Gold

Out-Of-Home Multiple Installations

The Phillips Agency
CRT Flooring Concepts Design Center Installation
Citation of Excellence

The Phillips Agency
Alliance Residential Block 334 Artifact Displays/Signage
Gold

Skyline Displays of Houston
Pulse Network, LLC
Citation of Excellence

Houston Rockets
Houston Rockets Greatest Memories Banners
Silver

Event

Gilbreath Communications, Inc.
Shell Oil Company WBENC 2016 Lego Mural
Gold

Poster

The Lee Group
Apollo and Beyond Moon Called To Us
Gold

5 + 8
Southern Salt Foundation Salty Supper
Silver

5 + 8
Texas Tamale Company Tamale Fest III Poster
Citation of Excellence

Poster Campaign

Ellie Malavis Creative Services
Young Texas Artists Posters
Citation of Excellence

The Lee Group
Apollo and Beyond Moon Called To Us
Silver

Langrand
Catastrophic Theater 2017 Season
Gold

Outdoor Board

Freed Advertising
University of Houston Continuing Studies Resumeh
Gold

Freed Advertising
University of Houston Continuing Studies Improve Yourself
Citation of Excellence

Freed Advertising
University of Houston Continuing Studies Knowledge
Silver

The Company
Direct Energy Outdoor UT Board
Citation of Excellence

Houston Rockets
Houston Rockets 50th Anniversary billboards
Citation of Excellence

Out-of-Home Super-sized, Extension/Dimensional, Digital or Animated

Houston First Corporation
Visit Houston in Times Square
Silver

Out-Of-Home, Interior Site

Richards/Carlberg
Houston Super Bowl Host Committee Wall Art
Citation of Excellence

Out-Of-Home Campaign

Freed Advertising
University of Houston Continuing Studies Campaign
Silver

Richards/Carlberg
South Texas College In the Making Outdoor
Citation of Excellence

The Lee Group
CHI St. Luke’s Health Babies
Citation of Excellence

Advertising Industry Self-Promotion Ambient Media

2020 Exhibits
2020 Exhibits Under the Sea - An Epic Celebration
Gold

Consumer Website

Alloy Studio
Mexican Restaurants Inc Überrito Website
Citation of Excellence

Studio Brand Collective
Zeus CrowdFunding Website
Citation of Excellence

Richards/Carlberg
Stephen F. Austin State University Website Design
Silver

TopSpot Internet Marketing
FireDisc Responsive Website
Citation of Excellence

Business-to-Business Website

Axiom
Millennial Energy Partners Website
Silver

Hallaron Advertising Agency
Hannon Hydraulics Corporate Website
Citation of Excellence

Social Media, Single Execution

Tippit & Moo Advertising
Sonic Drive In Emojis
Gold

Social Media, Campaign

Tippit & Moo Advertising
Gabbanelli Mi Gabbanelli 2.0
Gold

Tippit & Moo Advertising
Sonic Drive In Kaleidoscope
Silver

Mobile App

Whole Wheat Creative
Celeo Technologies
Silver

Whole Wheat Creative
Vary Active
Citation of Excellence

Website-Based App

Decode Digital
CHI St. Luke’s Health Physician Search Widget
Gold

Online/Interactive Campaign

Richards/Carlberg
Stephen F. Austin State University - TAPAD Web Banners
Silver

Softway
Brian Gavin Diamonds Black by Brian Gavin Launch
Gold

Email

5 + 8
Texas Tamale Company Think Outside the Box
Silver

Online/Interactive Branded Content & Entertainment

Softway
Hewlett-Packard’s What the Tech Wednesday
Silver

Public Service Online/Interactive

Whole Wheat Creative
Battleship Texas Foundation
Silver

The Lee Group
The 100 Club Watch. Wait. Worry.
Citation of Excellence

Advertising Industry Self-Promotion Online/Interactive

Amuse Digital
Amuse Digital Website Redesign
Gold

2020 Exhibits
ExhibitForce.com
Silver

Regional/National Radio Commercial Campaign

J Walter Thompson
Shell Rotella Real Destination Radio Campaign
Silver

Local Television Commercial Campaign

Richards/Carlberg
South Texas College In the Making TV Series
Citation of Excellence

Richards/Carlberg
UTHealth Houston TV Series
Silver

Regional/National Television Commercial

Lopez Negrete Communications
FCA US LLC Forest
Citation of Excellence

Lopez Negrete Communications
FCA US LLC Bandits
Citation of Excellence

Lopez Negrete Communications
FCA US LLC Boss
Silver

Lopez Negrete Communications
Walmart Invisible Man
Gold

Lopez Negrete Communications
Walmart Shaky Shaky
Citation of Excellence

Regional/National Television Commercial

Lopez Negrete Communications
Walmart Your Wish Is My Command
Citation of Excellence

Lopez Negrete Communications
Walmart We Want More
Citation of Excellence

Regional/National Television Commercial Campaign

Lopez Negrete Communications
FCA US LLC It’ll Test You Part 2
Gold

Lopez Negrete Communications
FCA US LLC Work Calls
Silver

Lopez Negrete Communications
Walmart Holiday Gifting
Citation of Excellence

J Walter Thompson
Shell Rotella Real Destinations TV Campaign
Citation of Excellence

The Company
Waste Management “Bin-to-Bin”
Citation of Excellence

DEUTSER
United Supermarkets Time Campaign
Citation of Excellence

Internet Commercial

Lopez Negrete Communications
Walmart The Muse’s Soup
Citation of Excellence

Tippit & Moo Advertising/Professional Sports Partners
American Cancer Society The Man Who Thinks He Can
Citation of Excellence

Adcetera
Hewlett Packard Inc. Elite Meeting Rooms
Silver

Tippit & Moo Advertising
Genghis Grill Choices
Gold

Internet Commercial Campaign

J Walter Thompson
Shell Rotella Real Destinations TV
Silver

The Company
SunShare “Dr. Solis” Campaign
Citation of Excellence

Webisode Series

The Company
Clockwork Home Services “Hot Under the Blue Collar”
Gold

Film/Video/Sound Branded Content, :60 Seconds or Less

Tippit & Moo Advertising
Genghis Grill Choices
Silver

Tippit & Moo Advertising
Sonic Drive In Kaleidoscope
Silver

Tippit & Moo Advertising/Professional Sports Partners
American Cancer Society The Man Who Thinks He Can
Citation of Excellence

Branded Content & Entertainment - Non-Broadcast

Houston First Corporation
Houston First Corporation Houston Airport Welcome
Silver

Branded Content & Entertainment Campaign

Tippit & Moo Advertising
Gabbanelli Mi Gabbanelli 2.0
Gold

Paper Brain Productions
Houston First Corporation Welcome to Houston Animation
Silver

In-Theater Commercial or Slide

Houston First Corporation
Houston First Corporation Comicpalooza 2016
Silver

Audio/Video Sales Presentation

Adcetera
Hewlett Packard Inc. Elite x2 Sales Presentation
Silver

Love Advertising
University of Houston Sizzle Video
Citation of Excellence

Langrand
Anthem Whole Health Connection
Gold

Public Service Television Commercial

The Lee Group
The 100 Club Watch. Wait. Worry.
Silver

Love Advertising
Susan G. Komen Houston Breast Cancer Warrior
Citation of Excellence

Public Service Online Film, Video & Sound

Tippit & Moo Advertising/Professional Sports Partners
American Cancer Society The Man Who Thinks He Can
Citation of Excellence

Public Service Film, Video & Sound Campaign

Tippit & Moo Advertising/Professional Sports Partners
American Cancer Society Play For Us
Silver

Advertising Industry Self-Promotion Film/Video/Sound

Rising Fall
Rising Fall Color - Steve Franko
Gold

Amuse Digital
Amuse Digital Year End Video
Silver

Integrated Advertising Campaign - Local - Consumer

Richards/Carlberg
South Texas College In the Making - Total Campaign
Citation of Excellence

Richards/Carlberg
UTHealth Houston Total Campaign
Silver

Ellie Malavis Creative Services
Young Texas Artists
Citation of Excellence

Houston Rockets
Houston Rockets 50th Anniversary
Gold

Integrated Advertising Campaign - Regional/National - Consumer

Lopez Negrete Communications
Walmart Holiday Meals
Silver

The Company
SunShare “Dr. Solis” Campaign
Citation of Excellence

Vidanta
Vidanta Happiness at your fingertips
Citation of Excellence

Integrated Brand Identity Campaign

The Phillips Agency
Alliance Residential Block 334 Brand Campaign
Gold

Gilbreath Communications, Inc.
Power Portions Meal Preparation, LLC Branding
Citation of Excellence

Axiom
Revenade Branding Program
Citation of Excellence

The Company
The Company Brand Identity
Silver

Integrated Media Public Service Campaign

The Lee Group
The 100 Club Watch. Wait. Worry.
Citation of Excellence

DEUTSER
Mayor’s Office on Anti-Human Trafficking Signs Human Trafficking Campaign
Citation of Excellence

Adcetera
Adcetera #thebloodytruth BloodDriveAwareness
Gold

Love Advertising
Susan. G. Komen Houston Breast Cancer Warrior
Silver

Ad Club or Marketing Club Advertising

Freed Advertising
AAF Houston Student Competition Mailer
Silver

Copywriting

Tippit & Moo Advertising
Genghis Grill Choices
Citation of Excellence

Lopez Negrete Communications
FCA US LLC Boss
Gold

Ellie Malavis Creative Services
Young Texas Artists Posters
Silver

The Lee Group
Apollo and Beyond Beyond Begins.
Citation of Excellence

Logo Design

b.iD LLC
DYO Lighting
Citation of Excellence

J Walter Thompson
JWT Invitational Logo
Citation of Excellence

Richards/Carlberg
Buffalo Bayou Regatta Logo
Silver

5 + 8
Southern Salt Foundation Logo
Citation of Excellence

Houston Rockets
Rockets 50th Anniversary logo
Citation of Excellence

The Company
The Company Logo
Citation of Excellence

Illustration

Richards/Carlberg
South Texas College In the Making - Pastry Chef
Gold

Richards/Carlberg
Rice Select Crown Illustration
Citation of Excellence

Richards/Carlberg
UTHealth Houston Illustration
Citation of Excellence

Richards/Carlberg
Houston Methodist Hospital Illustration
Silver

Illustration Series

Richards/Carlberg
South Texas College In the Making Illustrations
Gold

Richards/Carlberg
UTHealth Houston IllustrationSeries
Silver

Softway
GhostCodes, LLC Original Content
Citation of Excellence

Photography, Color

Tippit & Moo Advertising
Gabbanelli Hands
Silver

Richards/Carlberg
Houston Methodist Hospital Photo Med Scholar
Citation of Excellence

Richards/Carlberg
Houston Methodist Hospital Photo Researcher
Citation of Excellence

Tippit & Moo Advertising
Gabbanelli Accordions & Imports Typewriter
Gold

Photography, Digitally Enhanced

Love Advertising
University of Houston Photography Style
Gold

Photography Campaign

Love Advertising
Club Westside (formerly Westside Tennis & Fitness) Rebrand Photography
Silver

Love Advertising
Brick House Tavern+Tap Photography
Gold

Art Direction

Lopez Negrete Communications
FCA US LLC Boss
Citation of Excellence

Richards/Carlberg
UTHealth Houston Art Direction
Gold

Tippit & Moo Advertising
Gabbanelli Accordions & Imports Encrypted
Silver

DEUTSER
United Supermarkets Time Campaign
Citation of Excellence

Tippit & Moo Advertising
Sonic Corp. Kaleidoscope
Citation of Excellence

Love Advertising
Susan G. Komen Houston Breast Cancer Warrior
Citation of Excellence

Cinematography

Lopez Negrete Communications
FCA US LLC Boss
Gold

Lopez Negrete Communications
FCA US LLC Forest
Silver

Animation, Special Effects or Motion Graphics

Richards/Carlberg
UTHealth Houston Animation
Gold

Video Editing

ZapBoomBang Studios
Walmart Invisible Man
Silver

ZapBoomBang Studios
Walmart Shaky Shaky
Citation of Excellence

ZapBoomBang Studios
Fiat Chrysler Automobiles Boss
Gold

Sound Design

Audiobob
University of Oklahoma Sooners 2016 Hype Video
Silver

Audiobob
Archery 360 What Will We Shoot
Citation of Excellence

ZapBoomBang Studios
Walmart We Want More
Citation of Excellence

ZapBoomBang Studios
Fiat Chrysler Automobiles Bandits
Citation of Excellence

ZapBoomBang Studios
Fiat Chrysler Automobiles Forest
Citation of Excellence 

Mobile Interaction 

Tippit & Moo Advertising
Genghis Grill Choices
Gold 

Innovative Use of Interactive/Technology 

Tippit & Moo Advertising
Genghis Grill Choices
Gold 

Hall of Fame 

Richards/Carlberg
Houston Chronicle VOTE Campaign
Silver 

Student Printed Annual Report or Brochure 

Valenti Group - University of Houston
2016 NSAC Snapple Plans Book
Student Citation of Excellence 

Texas A&M Advertising Team
Snapple Plan Book
Student Silver 

Student Poster - Single 

Juan Nino
Houston Community College
World Record Poster
Student Citation of Excellence 

Student Television - Single 

Valenti Group - University of Houston
2016 NSAC Snapple Manifesto
Student Silver 

Student Television - Campaign

Valenti Group - University of Houston
2016 NSAC Snapple TV Campaign
Student Gold 

Student Integrated Advertising - Consumer Campaign 

Alexander Pineda
University of Houston
Ten Tree Apparel
Student Silver 

Student Illustration – Single 

Juan Nino
Houston Community College
Long Moustache
Student Citation of Excellence


2017 ADDY AWARD JUDGEs

SANDRA ALFARO

Managing Director
Wing, a Grey Group company
New York

KYLE BERNHARDT

Creative Director
& Art Director
New York

LUIS NUNEZ

Creative Director
BBDO
Mexico City

CHRIS SCULLES

Partner & Chief Creative Officer
McGuffin
Chicago

MIKE WEBER

President
CMR Studios
Tampa


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