Marketing Assistant - Broadway Across America

The Marketing Assistant is a vital member of the Broadway Across America’s (BAA) Southwest office in Houston as part of The Marketing Division (TMD) for BAA. The Marketing Assistant assists the Director of Regional Marketing in the tactical implementation of advertising and public relations campaigns for all of our engagements in Austin, Houston, New Orleans and San Antonio.

RESPONSIBILITIES

  • Executes advertising plans with direction from the Director of Regional Marketing; maintains communication with media reps, vendors, press agents, and venue partners. 
  • Traffics all electronic, print and interactive ads for all engagements
  • Traffics and distributes ads and collateral for season subscription campaigns
  • Facilitates approval process with shows and our New York City headquarters
  • Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates national Broadway and show updates to local Facebook, Twitter and Instagram accounts
  • Interacts with Ticketing staff on promotional and trade ticket requirements
  • Maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups; works with Director of Regional Marketing on creation of content
  • Maintains brand consistency across all marketing collateral
  • Assists Group Sales and Sponsorship teams in execution of collateral and promotional needs
  • Supports, with guidance of Director of Regional Marketing and Regional Executive, a healthy partnership between BAA, venue partners, and TMD in NYC.
  • Interacts with Playbill to proof and approve all show programs
  • Attends all events and opening nights
  • Attends partner marketing meetings/special committees to represent marketing team
  • Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions
  • Actualizes marketing budgets and settlement delivery for every show and throughout the season subscription campaign
  • Works with TMD staff in NYC and shows to develop new partnerships and third party promotions
  • Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas
  • Supports local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
  • Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting. 
  • Basic graphic design.

REQUIREMENTS

  • Proficient in Excel and Word
  • Attention to detail, proof-reading, copy-editing skills
  • Ability to work on multiple projects at a time with good time management skills in order to meet deadlines
  • Ability to take a positive team approach to working with coworkers 
  • Proficient in Excel and Word
  • Attention to detail, proof-reading, copy-editing skills
  • Basic graphic design

Skills:

  • Efficient project management skills.
  • Comfortable using digital technology platforms.
  • Highly 'plugged-in' individual aware of current social and business trends and political events which may have implications for the Institute.
  • Flexible and able to prioritize duties in fast-paced and changing environment.
  • Exquisite written communication, public speaking, and interpersonal skills
  • Comfortable using digital technology platforms

Education:

  • Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration preferred.

Please apply through our ADP link: https://workforcenow.adp.com/jobs/apply/posting.html?client=kbe&jobId=94248&lang=en_US&source=CC3

Company Website: http://www.broadwayacrossamerica.com/

 

Broadway Across America

4545 Post Oak Place, Suite 312, Houston, Texas 77027 United States