11:30 am11:30

Creative Thought Leadership Series: Houston Astros VP of Marketing

  • Junior League of Houston

Touching Base: Investing in the Fan Experience

Join us along with Jason Wooden, Vice President of Marketing for the Houston Astros, for the AAF-H June Creative Leadership Series: "Touching Base" Luncheon.  We will be discussing finding the balance between content creation, driving revenue, and developing a brand - all while inspiring and interacting with one of Houston’s largest fandoms. Make sure to register, and join the conversation on how to hit a home run with your own clients.

Tweet or Facebook your questions with #AAFHouston

About the Speaker


Jason Wooden
Vice President, Marketing, Houston Astros

Jason Wooden joined the Astros in December 2015 and entered his first season with the ballclub as Vice President of Marketing in 2016. In his role, Jason oversees the marketing and advertising media aspects of the organization through the development of core strategic campaign initiatives, creative services and media planning.

Jason started his career at Academy Sports + Outdoors and spent 12 years in various roles within the company before joining the Astros. In his most recent role as Media Director, Jason oversaw the strategic planning and execution of print, TV/radio media buying and commercial production. He also served as Regional Promotions Director and was responsible for developing key sponsorships and partnerships both at the grassroots and professional levels.

Jason is a graduate of Texas Christian University where he earned a BFA in graphic design. He currently resides in Katy with his wife Christin, son Luke and daughter Elle. Jason is a long-time Houston resident and Astros fan.

6:00 pm18:00

New Houston Committee Kickoff

  • Lopez Negrete

AAF-Houston invites you to become involved in our newest committee.

We’re organizing a committee to promote Houston as an active advertising and marketing community through targeted media efforts that will lift the AAF-H brand and awareness of Houston as a dynamic home for all things creative.

  • Have you thought: “This would make a great story about AAF-H or advertising in Houston”
  • Would you like to help generate positive buzz for Houston’s marketing services community
  • Are you interested in getting more involved as an AAF-H member?

Attend our first meeting to learn more and to get started.

Contact Anthony Parker Marban with Lopez Negrete Communications at tony@lopeznegrete.com to get involved. 



11:30 am11:30

2017 AEFH Scholarship Awards Luncheon

  • Junior League of Houston

Join us at the 2017 AEFH Scholarship Awards Luncheon, where twenty deserving students from throughout the AAF Tenth District will be presented with hard-earned scholarships. Fortunate? You bet. Talented and hard working? Even more so.

5:00 pm17:00

AAF-H Happy Hour

  • Bacco Wine and Spirits

Join us at the AAF-Houston February Happy Hour as we congratulate Susan Saurage-Altenloh for earning her doctorate in management from Capella University, with a specialty in marketing.