Touching Base: Investing in the Fan Experience
Join us along with Jason Wooden, Vice President of Marketing for the Houston Astros, for the AAF-H June Creative Leadership Series: "Touching Base" Luncheon. We will be discussing finding the balance between content creation, driving revenue, and developing a brand - all while inspiring and interacting with one of Houston’s largest fandoms. Make sure to register, and join the conversation on how to hit a home run with your own clients.
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About the Speaker
Vice President, Marketing, Houston Astros
Jason Wooden joined the Astros in December 2015 and entered his first season with the ballclub as Vice President of Marketing in 2016. In his role, Jason oversees the marketing and advertising media aspects of the organization through the development of core strategic campaign initiatives, creative services and media planning.
Jason started his career at Academy Sports + Outdoors and spent 12 years in various roles within the company before joining the Astros. In his most recent role as Media Director, Jason oversaw the strategic planning and execution of print, TV/radio media buying and commercial production. He also served as Regional Promotions Director and was responsible for developing key sponsorships and partnerships both at the grassroots and professional levels.
Jason is a graduate of Texas Christian University where he earned a BFA in graphic design. He currently resides in Katy with his wife Christin, son Luke and daughter Elle. Jason is a long-time Houston resident and Astros fan.