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AAF-Houston Student Conference 2017


  • Houston Marriott West Loop 1750 West Loop S West Loop South Houston, TX 77027 USA (map)

AAF-HOUSTON STUDENT CONFERENCE 2017

College students from across the region compete to create the best ad campaign. Apply for this year’s conference!


Please download and complete the following forms and submit them to Tammy Guest tammy.guest@abc.com.  

Need one (1) completed assignment request form per school submitted by the professor, along with one (1) student waiver per student.



HOW IT WORKS

Upon arrival, students are put in teams of 10-12. Each group comprises students from more than 20 universities across Arkansas, Louisiana, Oklahoma and Texas. Our corporate sponsor provides an assignment, and teams head to a local agency, design firm or in-house marketing department to develop a campaign concept. Teams have eight hours to construct a creative campaign, including marketing and media plans and a video presentation. Judges announce the finalists and winning teams on Saturday.

Besides getting great, real-world experience, you’ll have the chance to:

  1. Collaborate (make friends fast)
  2. Perfect creative ideas on short deadlines (don’t expect to have another kind)
  3. Identify industry trends (talk to professionals about new developments in the ad world)
  4. Network (bring your résumé and portfolio for job opportunities)

Portfolio and Résumé Review

A killer book will help you stand out and get a job. But how do you know what to include? Bring your portfolio and résumé to the conference and let the experts help you refine them.

Seminars

Need to sharpen your industry knowledge? On Saturday, advertising professionals will answer your questions about the ins and outs of agency life and discuss the skills required to succeed in various roles.

Professors Tour and Dinner

Faculty members are invited to join an agency/media facility tour to preview new technology used in our advertising and marketing community.

Schedule of Events

 

Friday, November 3rd   

8:00 a.m.                     Registration / Continental breakfast – Marquis Ballroom

8:30 a.m.                     Conference begins – Marquis Ballroom                                                                                                                                                                       

                                    Welcome

                                    Conference Agenda

                                    Client Introduction and Presentation of Project

                                    Rules of Project

9:30 a.m.                     Students depart for host companies

9:45 a.m.                     Professor’s gather, depart for tour

6:00 p.m.                     Students return with projects on flash drive, camera, and one copy of presentation, Diamond Room 3

6:00 p.m.                     Judging begins, Diamond Room 3

6:30 p.m.                     Professor’s dinner Emerald Rooms

 

Saturday, November 4th  

 

8:30  a.m.                    Resume/Portfolio review – Grand/Marquis Ballroom

10:00 a.m.                   Brunch

10:30 a.m.                   “Now What ”  Panel Discussion - Marquis Ballroom

11:30 a.m.                   Awards Ceremony - Marquis Ballroom