Chris Smith, Creative Group Head & Writer
The Richards Group, Dallas
Storytelling in 60 Seconds or (Much) Less: Making Ads Work Like Movies
Christopher Smith is a writer and creative director at The Richards Group in Dallas. During his more than two decades in advertising, Chris has written for clients including H-E-B, Central Market, The Home Depot, Zales, TGI Fridays, Red Lobster, 7-Eleven, Motel 6, Famous Footwear, La Quinta, Amstel Light, BMW, and dozens more.
Chris has collected shiny paperweights from the One Show, Clios, Effies, American Advertising Federation, Dallas Society of Visual Communications, London International Awards, and Association of Music Producers. He has won seven Radio Mercury Awards, including (as creative director) the Grand Prize, twice.
His work has been featured in Communication Arts, Print, Graphis, Advertising Age, The Wall Street Journal, Voices.com Sound Stories podcast, and more. In July 2015, he was named to Adweek’s Creative 100: America's Most Inventive Talent in Marketing, Media and Tech.
A frequent advertising judge, lecturer, and educator, Chris also moonlights as an improv and standup comedian, emcee, and voice actor. He is a two-time Jeopardy! champion. He writes jokes for Fox TV’s Comics Unleashed with Byron Allen. Chris is a regular contributor to trivia magazine Mental Floss (mental_floss), for whom he has coauthored three books.
He is an avid cook, voracious reader, enthusiastic but infrequent cyclist, and passionate collector (and imbiber) of single-malt scotch. A native of upstate New York and graduate of Penn State, Chris lives in Dallas with his wife Heather and their daughter and twin sons, all teenagers (hence the scotch).
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