Position General Description
This is a long term temporary role (8+ months) with Aquent’s client. Talent must sit onsite 40 hrs per week at downtown client location. Seeking ideally a candidate with some ad agency background and/or creative writing experience.
Summary
The Copywriter is responsible for conceptualizing, researching, writing and editing content for all marketing initiatives. This person is responsible for bringing the brand voice to life and maintaining corporate branding guidelines and standards for multiple retail electricity brands. The Copywriter will work directly with the marketing team, designers and developers to keep content fresh, dynamic and persuasive across various media channels including but not limited to web, email, direct mail, video, blogs, retail and events. Proven experience as copywriter or similar role is a must. Along with your application, please submit samples or links to your published work.
Essential Duties / Responsibilities
- Create engaging, relevant, original copy for digital media and print campaigns, retail experiences and sales collateral
- Understand business goals/products/objectives and translate those messages to the customer clearly and effectively
- Collaborate with designers and marketing team to develop and execute creative strategies
- Participate in strategic, creative brainstorming sessions that produce fresh ideas
- Assumes responsibility for ensuring that the copy on projects fulfills the creative vision devised by project stakeholders
- Responsible for maintaining corporate standards for all published written material
- Remain current on the latest technology, interactive tools, industry trends, content management, usability and design methodologies
- Responsible for proofreading and reviewing all written content
Education
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Bachelors Degree in English, Journalism, Advertising, Marketing or related field
Experience
- 3 + years of advertising/marketing copywriting experience
- Experience writing creative content for emails, direct mail, websites, video, print campaigns and events
- Experience collaborating with multiple teams and job functions
- Industry experience in energy, wireless, airline, banking, insurance, consumer products is preferred
- Editorial portfolio review required (writing samples)
Knowledge, Skills, and Abilities
- Strong interest in addressing and advocating for the end-user experience
- Broad understanding of how strategy translates into concept, brand and the importance of consistency in voice
- Excellent copywriting, editing, proofreading and grammar skills
- Strong verbal communication and presentation skills
- Strong project management and collaborative skills
- Mastery of MS Office programs
- Bilingual skillset a plus
Contact Michelle Yelverton at mhadley@aquent.com