College students from across the district compete to create the best ad campaign for a client/sponsor.
The nationally-recognized AAF-Houston Student Conference & Competition is attended by approximately 150+ college students and their professors from over 20 different universities from the AAF 10th District, which includes Arkansas, Oklahoma, Texas and part of Louisiana.
The conference is a two-day event is normally the first weekend in November and includes a highly intense competition where students are asked to work in teams to create a comprehensive marketing, advertising and public relations campaign for the sponsoring company. Other activities include resume and portfolio reviews, a panel discussion and networking opportunities. A variety of Houston’s advertising professionals volunteer at every level of the event.
The conference also allows the attending professors an opportunity to stay up to date on industry trends to enhance their curriculum. For over 20 years, the AAF-Houston conference has been providing both students and professors one of the nation’s most outstanding educational experiences. This video helps tell the story:
As a sponsor, we had the opportunity to meet some of the brightest students in the area and connect with some great intern/entry-level candidates. The students developed creative and bright ideas that Mattress Firm could use in real life situations. The sponsorship experience was very positive for Mattress Firm. I highly recommend giving it consideration.