Today’s B2B Buyer Has Changed, While Our Playbooks Haven’t
Rather than new channels or platforms, the biggest shift in today’s B2B marketing today is the buyer. The decision-makers now retiring out of B2B roles built their careers on relationships, […]
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What the British Arrows Can Teach Us About Creativity, Courage, and Saying the Quiet Thing Out Loud
AAF Houston shares insights from a recent panel on the British Arrows, exploring what the award-winning work reveals about advertising, culture, and creativity.
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Project Management: The Real MVP Behind Your “Big Idea”
Discover why project managers are the real MVPs behind every big idea. This article explores how PMs keep creative projects moving, manage chaos, and empower teams to do their best work. Learn why structure matters for creativity, and how AAF Houston celebrates the dreamers, doers, and the pros who make ideas happen.
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What are Retail Media Networks and Why Do They Matter
Retail media networks matter because... they drive the way consumers receive information about the purchases they make. Advertisers need to get ahead of the game if they want to hold market share.
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How Creative Alliances Can Help Houston Win Big Business for the 2026 World Cup and Beyond
Houston’s creative leaders call for collaboration, launch a plan to seize the 2026 World Cup as a platform to position the city as a national hub for storytelling, innovation, and creative industry growth.
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Letter from the President, BJ Gerjes
Welcome letter from AAF Houston President BJ Gerjes, sharing her vision for 2025–2026, reflecting on the organization’s legacy, and outlining strategic goals of growth, innovation, advocacy, and leadership for the year ahead.
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