More Than a Rainbow: How Pride Shows Up in Houston Advertising
Houston’s Pride celebration is arriving earlier than usual this year. Because of the 2026 FIFA World Cup, Houston’s annual Pride Parade has moved from its traditional end-of-June date to June […]
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The World Cup Is Coming to Houston. The Real Work Has Already Started.
Special contribution by Alex López Negrete, President/CEO & Co-Founder of Lopez Negrete Communications. Let me open with something honest: most global brands haven’t rolled out their World Cup campaigns yet. […]
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How Houston Stays Personal in an AI-Driven World
How do Houston advertising and marketing professionals use AI without letting it take over their professions? There’s a version of this article I could have written where I tell you […]
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What Bad Bunny’s Super Bowl Halftime Show Performance Teaches Houston Marketers About Speaking to Latinos
When Bad Bunny took the stage for the Super Bowl LX halftime show, living rooms across Houston turned into mini fiestas. Puerto Rican flags waved proudly, and folks who […]
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Loading… Forever: Lessons in Emotional Advertising from the Alzheimer’s Buffering Faces Campaign
Insights into the creative process behind the Swedish Alzheimerfonden’s “Buffering Faces” campaign, uses a universal digital metaphor and emotional storytelling to raise awareness and inspire action for Alzheimer’s disease—a powerful example of humanizing difficult topics for advertisers.
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