A Company Tried to Sell Me a $10,000 AI Marketing Tool, So I Built the Tool Instead
What one sales pitch taught me about AEO, GEO, and matching your marketing tools to what your business actually needs. AI marketing tools are everywhere right now, and there’s no […]
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How Houston Stays Personal in an AI-Driven World
How do Houston advertising and marketing professionals use AI without letting it take over their professions? There’s a version of this article I could have written where I tell you […]
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What Bad Bunny’s Super Bowl Halftime Show Performance Teaches Houston Marketers About Speaking to Latinos
When Bad Bunny took the stage for the Super Bowl LX halftime show, living rooms across Houston turned into mini fiestas. Puerto Rican flags waved proudly, and folks who […]
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Today’s B2B Buyer Has Changed, While Our Playbooks Haven’t
Rather than new channels or platforms, the biggest shift in today’s B2B marketing today is the buyer. The decision-makers now retiring out of B2B roles built their careers on relationships, […]
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What the British Arrows Can Teach Us About Creativity, Courage, and Saying the Quiet Thing Out Loud
AAF Houston shares insights from a recent panel on the British Arrows, exploring what the award-winning work reveals about advertising, culture, and creativity.
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Project Management: The Real MVP Behind Your “Big Idea”
Discover why project managers are the real MVPs behind every big idea. This article explores how PMs keep creative projects moving, manage chaos, and empower teams to do their best work. Learn why structure matters for creativity, and how AAF Houston celebrates the dreamers, doers, and the pros who make ideas happen.
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