No Rope. Just Research. What a New Jersey Ad Agency Learned About Hot Sauce in Houston
Anyone who grew up watching television in Texas probably remembers the old Pace Picante Sauce commercials. “New York City?! Get a rope.” The joke was simple. If you wanted authentic […]
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The World Cup Is Coming to Houston. The Real Work Has Already Started.
Special contribution by Alex López Negrete, President/CEO & Co-Founder of Lopez Negrete Communications. Let me open with something honest: most global brands haven’t rolled out their World Cup campaigns yet. […]
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