Quantum computing is the latest technology pushing forward to make a huge impact on businesses twofold: by changing the current infrastructure for ensuring digital privacy and security over public networks and allowing for an explosion of algorithmic power that will let us do things with computers that are impossible today with the promise to reshape our world.
So how does a company advertise and promote such a worldwide-altering system? Very carefully. Because these systems are mega expensive and a long term investment, IBM has to position the capability and opportunity with carefully crafted messaging and content.



