August 20, 2025 @ 11:30 am - 1:00 pm
- This event has passed.
Join AAF-Houston for our August Luncheon as we go behind the scenes of one of Houston’s most transformative public health initiatives. Amanda Callaway, MBA, Vice President of Mission Advancement at Harris Health, will share the story and strategy behind Harris Health’s first-ever bond campaign—a campaign that secured an impressive 73% voter approval and unlocked $2.5 billion in funding to reshape the future of public healthcare in Harris County.
🗓️ Wednesday, August 20, 2025
🕦 11:30 AM – 1:00 PM
📍 Grotto | 4715 Westheimer Rd, Houston, TX
What You’ll Experience
This exclusive event will provide an inside look at:
- Mission-driven marketing approaches that build public trust
- Strategic communications that engage communities and stakeholders
- Grassroots outreach and advocacy in a politically complex environment
- Lessons for managing major public funding initiatives
Whether you’re an industry veteran or just starting your marketing journey, you’ll gain actionable insights on harnessing the power of brand transformation and community engagement.
Enjoy a delicious lunch, connect with Houston’s leading marketing professionals, and discover what it takes to move hearts, minds, and ballots.
About the Speaker: Amanda Callaway, MBA
Amanda Callaway has spent more than 25 years shaping the story and strategy of Harris Health (formerly Harris County Hospital District). As Vice President of Mission Advancement, Amanda has guided the organization through transformative milestones—including a full-scale rebrand that elevated patient trust and satisfaction, followed by a multifaceted campaign culminating in the successful passage of a landmark $2.5B bond measure in early 2023.
Her expertise lies in driving impactful change through marketing, communications, and public engagement. Under her leadership, Harris Health evolved from an entity seen as outdated and bureaucratic to a respected leader in public healthcare. Amanda holds an MBA from Texas Woman’s University and a bachelor’s in psychology from St. Mary’s University. A true Houstonian, she is inspired by the city’s diversity and energy.
Don’t miss your chance to hear from one of Houston’s preeminent changemakers. Spaces are limited. Register today!