AAF & UK Advertising

Thank you to our online sponsors and corporate members

March 9, 2025 @ 3:00 pm - 4:30 pm

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🚀 From Touchdowns to Goals: Texas, the World Cup, and the Future of Football ⚽🏈

Texas doesn’t just host events—it builds legacies. With the 2026 FIFA World Cup on the horizon, the Lone Star State is stepping onto the global stage as a major sports hub.

But how can this moment be leveraged to grow the game, expand fan bases, and create lasting impact?

Join me as I open the conversation for the UK Advertising and the American Advertising Federation at SXSW. This exclusive discussion features industry leaders from both sides of the Atlantic, followed by breakout discussions. We’ll explore the strategies that will define Texas’ World Cup moment—and its lasting impact on the sport’s future in the U.S. 🌎⚽

Join us and industry leaders from Austin FC, Houston Dynamo Football Club, B-Engaged, and Umbrella as we dive into the strategies shaping the sport’s future at SXSW.

📅 Date & Time: March 9, 15:00 – 16:30
📍 Venue: Palm Door on 6th – A Central Venue

🔥 AGENDA

⚡ Bridging the Game: Texas’ Playbook for Hosting the World
🎤 Sorcha Gordon – Co-Founder, T.E.A.M Houston; Programs Chair, AAF Houston; VP of Strategy & Growth, Ayni Brigade

⚡ From Touchdowns to Goals: Texas, the World Cup, and the Future of Football
Texas is gearing up to take center stage for the FIFA World Cup, playing a pivotal role in shaping soccer’s future in the U.S. But what will it take to cement Texas as the beating heart of the sport—both on and off the pitch?

🎤 Megan Lindon – Senior Director, Brand & Merchandise, Austin FC
🎤 SJ Luedtke – CMO, Houston Dynamo
🎤 Michelle Tierney – Chief Revenue Officer, B-Engaged
🎤 Beth Johnson – Co-Founder, Umbrella
🎤 Moderator: Nate Thompson – Co-Founder, HTX Sports Tech

⚡ Game Plan: Turning Insights into Action
Go beyond the conversation with interactive breakout discussions designed to spark meaningful connections between U.S. and UK industry leaders.

✨ BONUS: The Sunday Roast at 2 PM ✨
Join us before the panel for food, drinks, and entertainment provided by a special guest! 🍽️🎶

📲 Register here: https://lu.ma/v9p5mhfs