April Luncheon

The engagement strategy no one in your industry is talking about

How Gulf Coast Blood cracked the code on donor retention.

Date: April 22, 2026
🕕 Time: 11:00 AM – 1:30 PM
📍 Location: Grotto Ristorante
4715 Westheimer Road, Houston, TX 77027

Gulf Coast Blood reimagined the donor experience by integrating complimentary health screenings into their outreach strategy — transforming a routine transaction into a value-driven, wellness-centered journey.

The results? Increased appointment volume, higher donor return rates, and a significant rise in donor portal engagement.

At AAF Houston’s April luncheon, you’ll get the full story.

Register

Kevin Shipley, Associate Vice President of Community Engagement, and Theresa Pina, Chief Growth Officer at Gulf Coast Blood, will walk you through the strategic framework behind this bold initiative — including how targeted messaging, behavioral risk framing, and a coordinated multichannel approach across digital, email, SMS, and in-center touchpoints drove measurable growth and lasting community impact.

You’ll leave knowing:

• How to use wellness as a differentiator in your engagement strategy
• What multichannel messaging looked like in action — and what actually moved the needle
• How to attract new audiences while reactivating lapsed ones
• What it means to position your brand as a proactive contributor to community health

Whether you’re in nonprofit marketing, brand strategy, or communications, this session delivers a compelling, data-informed model you can apply immediately.