The World Cup Is Coming to Houston. The Real Work Has Already Started.
Special contribution by Alex López Negrete, President/CEO & Co-Founder of Lopez Negrete Communications. Let me open with something honest: most global brands haven’t rolled out their World Cup campaigns yet. […]
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What Bad Bunny’s Super Bowl Halftime Show Performance Teaches Houston Marketers About Speaking to Latinos
When Bad Bunny took the stage for the Super Bowl LX halftime show, living rooms across Houston turned into mini fiestas. Puerto Rican flags waved proudly, and folks who […]
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